{ what we do }

Nethera Studios was founded in 2005 as a multimedia production company. By encompassing a full spectrum of visual and audio media we are able to produce high quality results ranging from print media, web design, and animation, to video games and film.

Currently Nethera Studios is looking to work in tandem with Video Game Developers in China to bring their vision of the future of video games to the US market and eventually the World market. We will do this by working with the concepts brought forth by Chinese Game Developers and developing them for the U.S. player base. We will also be working with U.S. Video Game publishers to then market these games for the U.S. Public. Furthermore, we are currently in development of finishing scripts for an upcoming film project that will be produced under one of our production offices here at Nethera Studios.

{ current situation in china }

source: Pearl Research

China effectively has two console markets: the legitimate market and the gray and pirated market. Based on local sources, the gray and pirated market continues to grow as upwardly-mobile Chinese consumers purchase console hardware such as PSP, PS3, Xbox 360 and Nintendo Wii from parallel importers. Pearl Research believes Chinese console gamers tend to be prolific gamers, often owning more titles than their Western counterparts due to the low cost of pirated software. High software prices limit the amount of games that a Western consumer could own, but that is not an issue in China where pirated games sell for $1.

The second market, the legitimate market, continues to be a difficult market. While legitimate hardware sales are modest, legitimate software sales are extremely low, with top console titles rarely selling more than 1,000 units at best. This small market for legitimate console games discourages third-party publishers from expanding or extensively promoting their products in China. This creates a vicious cycle, where low sales results in low first- and third-party support, which in turn reinforces these low sales numbers. Thus, Pearl Research believes consumers will continue to buy console hardware, but until legitimate console software sales pick up, China will remain an unprofitable market for publishers.

The boxed market (PC games) share a similar story regarding issues with copyrights.

{ why are we different }

Nethera studios works with developers in China together with publishers in the United States to enable such developers to effectively secure their product and reach a global market. Through our company run production facilites in the United States as well as China, and our past experience in multimedia and production, we are able to further develop and convert developer products to the standard and localization expected in the US. Working with U.S. publishers, China developers will be able to secure copyrights on their products and gain a share of the market, thus enabling them to continue developing new amazing concepts and ideas.

{ contact us }